#BetterwithButternut initiative aims to raise awareness of vegetable’s versatility and simplicity to encourage more families to add it to their regular food shop
Veg Power has launched a new campaign with Sakata and Barfoots to promote the versatility of butternut squash and show how easy it can be to prepare.
#BetterWithButternut will run throughout September, showcasing simple preparation and serving ideas from eco-chef Tom Hunt and food educator Tom Walker of the Hackney School of Food.
This will be supported by inspiration of how butternut squash can be included in ‘family favourite’ recipes to encourage more families to eat it on a regular basis.
The campaign will be supported on social media by Veg Power Seasonal Veg ambassadors, including chefs Hugh Fearnley-Whittingstall, Shivi Ramoutar, Tom Aikens, and Bettina Campolucci Bordi.
Nutritionists Charlotte Radcliffe and Zoe Griffiths will also show their support, as well as many more Veg Power supporters.
The aim is to reach over one million people across social media networks.
Sainsbury’s is backing the campaign by including promotional stickers on butternut squash, grown by Barfoots, in its stores throughout September.
In addition, Veg Power is asking other individuals, groups and organisations to get behind the campaign and share their butternut squash ideas using the #BetterWithButternut hashtag.
Veg Power CEO Dan Parker said: “At Veg Power we’re on a mission to get the UK eating more veg, which in turn will improve our nation’s dietary health.
“The #BetterWithButternut campaign will convey just how simple, versatile and easy to prepare this vegetable is at home, empowering people to give it a try and add it to their regular food shops.”
