All Marketing articles
-
NewsInterfel targets young adults with ‘vertical’ Jamais Trop advert
Latest advertisement, which is directed by French duo Xoxo, will be shown primarily on smartphone-friendly social media
-
NewsSpanish citrus leader recognised by South African citrus growers
Ailimpo director José Antonio García’s efforts were highlighted at recent CGA Citrus Summit
-
ArticleT&G kicks off New Zealand Envy season
T&G forecasts a a total crop featuring all varieties of 79,200 tonnes, the largest New Zealand Envy crop since 2022
-
ArticleCandine picks up apple award in Singapore
Candine, described by France’s Blue Whale as the “perfect variety” for the Asian market, has won the fresh apple prize at Voted Product of the Year Singapore-Malaysia
-
NewsPartnership brings organic Tatayoyo to Austria year-round
Grower Veganis teams with an Austrian retailer to bring the pepper to the latter’s premium organic range
-
ArticleBartlett toasts Minecraft tieup with April Fool’s prank
Square potatoes – or ‘Bartlett Blocks’ – were described as extremely efficient to stack
-
NewsCalifornia confirms 170,000-tonne avocado crop as new campaign begins
State commission rolls out series of consumer promotions designed to sustain demand through peak season
-
ArticleComing soon: FPJ Mediterranean Special
FPJ’s Mediterranean Special explores the big challenges and opportunities facing suppliers in the region, including climate change and new varieties
-
NewsVip puts apple growers at centre of new campaign
Farmers at heart of new project, with several sharing stories on social media and even taking part in store tastings
-
ArticleEnd of an era for South African citrus leader Justin Chadwick
Justin Chadwick, who is retiring as chief executive of the South African Citrus Growers’ Association, speaks exclusively to Fruitnet about three decades of service
-
NewsPremium varieties drive Scales’ apple export growth
Owner of NZ suppliers Mr Apple and Fern Ridge predicts its combined apple production will top 3.7mn cartons by 2027
-
NewsAustralian avocados receive funding boost for exports to Asia
New grant enables industry association to develop new two-year programme of promotions in south-east Asia
-
NewsVip’s herbicide-free apples attract market premium
Consortium’s new environmentally friendly line already has the backing of several growers in its home region of Val Venosta
-
ArticlePiqa Boo pear rebrands as Piqa Red
New elevated branding set to position the pear as premium offering
-
ArticleJazz Juniors launched in boost to both kids and growers
Fun-sized fruit are expected to be a big hit with children
-
NewsNew Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
-
ArticleSteve Reed sees Veg Power in action
Defra secretary sees veg consumption campaign in action at primary school in his London constituency
-
NewsGenesis Fresh and TEO launch premium mandarins
Groups say the introduction of Havva and Sigal marks the next chapter of the Volcani Project and extends the Orri mandarin campaign
-
NewsChiquita’s art campaign keeps bananas on trend
Pop by Nature returns to European market with pop-up art installation, social media push, and exclusive stickers
-
NewsSun World adds Autumncrisp marketers
Five companies join Sun World’s growing network to bring premium table grapes to more consumers worldwide