All Marketing articles
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ArticleAsiafruit Knowledge Centre: Data is key for Asiafruit Showcase presenters
Audiences at this year’s Asiafruit Showcase stage received insights from AgroFresh, Rijk Zwaan, Sekoya Fruit, Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, Shanghai Huizhan, Copeland and Shanghai Jiaogeini Industrial Development
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NewsLiven up lunchtime, says Pink Lady
Apple brand unveils a new campaign driving excitement around lunchtime, striving to inspire consumers with new eating occasions beyond snacking
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NewsAsiafruit Knowledge Centre: Understanding the Asian market
The vast and diverse Asian consumer market provides plentiful opportunities for the fresh produce trade, despite various challenges
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ArticleTikTok trend boosts Aussie cucumber sales
Social media trend sees Australian consumers increase cucumber intake
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NewsGiumarra’s Lemonade apples go nationwide
The company has teamed up with Capital City Fruit to offer deliveries of its Lemonade apples across the US
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NewsTesco’s new Zespri packs help boost kiwifruit sales
Ravenwood Packaging, which collaborated on the all-cardboard design, says supplier’s summer SunGold campaign ‘surpassed forecasts’
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NewsPiñata begins Mareeba pineapple harvest
Production at the company’s Wamuran property has now ceased for the year
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ArticleOlympian Jazmin Sawyers launches British Jazz apple season
Team GB track-and-field Olympian helps jump-start the British Jazz apple season in Kent this week
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NewsBiofirst recognised for sustainability drive
Group wins top honours at the 2024 Trends Impact Awards, which celebrate those driving sustainability and making a societal impact
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ArticleSchools confirm success of 2024 ‘Eat Them to Defeat Them’ campaign
Results show children ate more vegetables and enjoyed participating in schools healthy eating initiative
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NewsFrench apple promotions to resume in Thailand
A promotional campaign in Thailand for French apples is set to return in December, following multiple activities over the past year
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NewsThe Fruitist signs marketing deal with USC Trojans
Blueberry brand extends sponsorship commitments to university sport, where it sees big scope to promote the fruit as a healthy snack
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NewsFyffes builds Belize health clinic
Group says the project reflects its commitment to the sustainable development of the communities in which it operates
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ArticleNew campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
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NewsDole launches organics range in Ireland
Company says it wants to give organic fruit and vegetables broader appeal and bring them into the mainstream market
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ArticleUKFPN brings together industry leaders for its first Festival of Agriculture
Taking place in Lincolnshire on 17 October, the event highlighted the latest in UK agricultural advancements
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ArticleNever Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
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NewsVideo: Film captures impact and value of avocado marketing
Hass Avocado Board says its strategic promotions have helped grow US avocado demand by 260 per cent since 2002
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ArticleWestfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
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ArticleIndonesia reopens doors to US apples
Access for US apples reinstated with effect from 16 October, enabling exporters to resume shipments for the 2024/25 season