Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
Waitrose and Worldwide Fruit celebrate two decades of Jazz apples
Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK
Greosn: the fresh produce investment firm driving sustainability at speed
Fred Searle speaks to CEO Matt Jarrett about the fast-rising company’s 10‑year plan to “future‑proof British farming and build long‑term resilience”
Pink Lady collaborates with Dash Water to reach new shoppers
New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations
Suppliers urged to prepare for SPS changes
Produce businesses are encouraged to sign up for Defra email alerts and engage with trade bodies ahead of new guidance expected to be released this month
Blue Skies receives King’s Award for Enterprise
Prepped fruit specialist recognised for commitment to sustainable business in prestigious royal honours list
Aldi expects 20 per cent UK blackberry sales uplift
Sweeter varieties are driving demand among UK blackberry consumers as Aldi prepares to launch 100 per cent British range with suppliers including Driscoll’s
Juice brand spends six figures on first campaign
Juice brand Daily Dose, which buys surplus produce from UK farms, has launched its first advertising campaign across out-of-home, digital and in Waitrose stores as it looks to raise UK brand awareness
Rise in weight loss drug use raises concerns
Growing use of GLP-1 weight loss medication in the UK is spurring questions about the risk of increasing health inequities and longer term dangers
French plum production stays steady
Forecast broadly similar to last year’s with production in France’s main growing region set to be 10 per cent below average
‘Switching from plastic to paper packaging can improve shelf life in certain products’
Jeremy Sharp, projects and commercial manager at Produce Packaging, discusses the benefits of carton board and the firm’s recent advances in berry packaging
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Del Monte launches Toy Story 5 promotion across Europe
Brand announces major on-pack collaboration with Disney and Pixar across fresh, prepared, and fresh-cut produce
Veg Power targets breakfast occasions
Through a new social media and digital campaign, non-profit Veg Power aims to boost fruit and vegetable consumption at breakfast
Tesco expands Free Fruit & Veg for Schools programme
The UK retailer is doubling the reach of its Free Fruit & Veg for Schools programme to over 1,000 schools, as research shows children missing consumption targets
Tesco says sunny weather means surge in UK strawberry supply
New-season outdoor crop starts to arrive following positive April conditions, as retailer expects roughly one million punnets in next week
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
M&S, Ocado and Isle of Wight Tomatoes launch co-branded range
Exclusive varieties and upgraded packaging are part of a new season summer range of tomatoes and peppers with a focus on flavour and discovery
Eating more fruit and veg could cut household food bills
Increasing intake of fruit and veg to five-a-day while cutting back on meat and confectionery could help Brits save £550 a year, new research has found
‘Peel or no peel’: Influencers help McCain to educate around regen
Potato brand is releasing a spoof on a popular TV quiz show to help raise awareness of regenerative farming
How can the fresh produce business boost demand?
At Freshfel Europe’s annual meeting in Sicily, Fruitnet spoke to four leading industry players for their views on the consumption challenge
Chilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales