Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
Oddbox celebrates 10 years of rescuing wonky veg
Since being founded in 2016, the company has delivered over 11.6 million boxes and rescued 6.5 million kilograms of wonky fruit and veg
M&S unveil colourful and unusual fruit and veg range
Latest selection includes unusual grapes, pink raspberries and purple vegetables
‘Overemphasis on local provenance is harming European apple consumption’
Blue Whale’s commercial director Marc Peyres argues for eating quality to be prioritised over provenance as apple consumption falls in various European markets
M&S cuts price of organic food
Retailer to make organic produce more accessible as market grows 4.4 per cent each year
Morrisons offer 5p Disney-themed fruit for children
Retailer offers 95 per cent saving for children’s fruit as they return to school
Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm
Retailers urged to relax produce cosmetic standards following heatwaves
Rigid retailer restrictions causing otherwise perfectly suitable British crops to go to waste
Sambóa targets new markets as production surges
Apple brand set to make debut in France and UK this season, as it lines up market expansion in Italy, Germany, Spain, and Asia
Boombites Red Berry Grapes launch in UK retailers following trial
First grapes with skin-to-centre red colour officially launch in M&S, Tesco and Ocado
UK growers seek retailer support as strawberry volumes surge
Stronger late-season crop caused by extreme heat risks going to waste without flexibility from retailers
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Good Natured Berries shortlisted for two industry awards
Angus Soft Fruits brand’s milestone year recognised at FPC Fresh Awards and Scotland Food & Drink Excellence Awards 2026
South Tyrol apple harvest begins one week early
High temperatures have triggered an early start to the campaign, but Vog says growers remain confident fruit quality will be high
Morocco tightens grip on UK fresh raspberry imports
New analysis of trade data shows country shipped even more fresh raspberries to the UK in year to June 2026
Sainsbury’s offer half-price fruit and veg for Bank Holiday weekend
Bank Holiday promotion first of four consecutive weekend offers supporting customers during Back to School season
Picota cherry campaign delivers highest volumes in three years
Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite climate uncertainty and competition
Morrisons launches Winnie the Pooh themed fruit range
Retailer’s tie-in with Disney hoped to encourage children to eat fruit as they return to school
Sunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
Brits throw away £163mn worth of blueberries every year
British households throw away enough blueberries annually to fill Battersea Power Station turbine hall from floor to ceiling
Fresh Direct celebrates 60 years of foodservice supply
Leading foodservice supplier reflects on growth from small Oxfordshire greengrocer to supplying thousands across foodservice
Nanna Tate launches microwaveable baby potatoes
Branston potato brand launch ‘Buttery Tates’, responding to demand for convenience, easy prep and new flavour profiles