Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

Eat Them to Defeat Them is an industry-funded campaign

Veg Power 2026 results shows power of repetition

2026-07-10T10:52:00+01:00By

Children who participated more than once in the flagship ‘Eat them to defeat them’ campaign ate more veg, new figures have shown

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Banana Link remains determined after three decades

2026-07-10T10:40:00+01:00By

Despite a bunch of successes over its 30 years of existence, UK-based Banana Link faces some familiar challenges as it continues to strive for sustainability across the banana supply chain

UK James Armitage, Fresh Direct

Regenerative farming ‘central to future of UK horticulture’

2026-07-10T10:11:00+01:00By

Regen is moving from concept to commercial reality across the UK sector, as growers and suppliers view soil health as key to resilience and long-term sustainability

Hunting for produce: Lidl's new game

Lidl launches summer ‘scavenger’ hunt for fresh produce

2026-07-10T10:10:00+01:00By

A new scheme in select Lidl stores near deprived areas will see kids’ trolleys feature clues to fruit and veg as part of new game to drive engagement and education

US pears

Oregon pear growers face ruin after ‘extremely difficult’ campaign

2026-07-10T09:11:00+01:00By

Combination of psylla infestation, drought, rising costs, labour shortages and trade tensions brings some growers to brink

Dutch wholesaler describes the opening as a “big milestone” in international growth

Mitrofresh expands with new UK distribution centre

2026-07-09T15:50:00+01:00By

Exotic mushroom supplier based in the Netherlands says new UK facility will improve delivery times and strengthen supply chains for British customers

Wealmoor’s production in Northern Peru

Peruvian asparagus suppliers facing ‘severe’ shortage

2026-07-09T09:54:00+01:00By

Unusual weather patterns linked to El Niño are causing shortage and quality issues set to last weeks

Port of Dover

Summer border delays could bring ‘untold disruption’ to Dover

2026-07-08T14:14:00+01:00By

The CEO of the port of Dover has warned fresh produce hauliers could be stuck behind queues of summer tourist traffic as new digital EES checks are set to cause severe hold-ups

ZA Table grapes white green seedless Waitrose 2

Tempestuous season takes toll on South African grape trade

2026-07-08T13:42:00+01:00By

Geopolitical, logistical and climate disruptions all combine to prompt major shakeup in country’s grape export business

Mellow yellow: Asda's new watermelon

Asda launches yellow watermelon

2026-07-08T08:35:00+01:00

Retailer has won key consumer media coverage for new melon launch, described as ‘must-have’ summer snack

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Angus Soft Fruits chairman Lochy Porter with the award-winning AVA Magnum strawberries

Sainsbury’s AVA Magnum strawberries from ASF prevail in Telegraph taste test

2026-07-07T16:47:00+01:00By

Berries supplied by Angus Soft Fruits praised for dark colour and rich flavour in well-established quality assessment

Steve McVickers has joined WB Chambers

Steve McVickers joins WB Chambers as commercial director

2026-07-07T09:45:00+01:00By

Former CCO at Fruitist joins leading Kent berry and cherry producer after eight months sailing around the world as part of a Clipper yacht crew

Tomer warns that a varietal trial is only a step toward commercialising a variety, not commercialisation itself

‘Get a variety trial wrong and breeder loses the right, grower loses the upside’

2026-07-06T17:33:00+01:00By

Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties

Farmer Will is backing a new mushroom campaign

Love Island’s Farmer Will fronts new mushroom campaign

2026-07-02T14:07:00+01:00By

The EU-funded campaign aims to position mushrooms as a ‘sneaky snack’ for young consumers with ambitions to double consumption by 2030

Young marketeers at Borough Market

‘Mini marketeers’ take over Borough Market

2026-07-02T10:32:00+01:00By

Schoolchildren from across London will be selling their finest fresh produce at the iconic market today as part of a long-running food education initiative