Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
NFU Education Live Lessons inspire almost half a million schoolchildren to learn about farming during British Science Week 2025
Aldi gives shoppers chance to win a year’s supply of Too Good to Go Surprise Bags and teams up with Lagomchef in its bid to cut food waste
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
Organic farming body says government move to halt SFI applications threatens domestic supply of sustainable food
World Avocado Organisation responds to UK gardener Alan Titchmarsh’s interview in The Times, where he expressed concerns over the fruit’s environmental impact
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
New Dutch apple variety wins prestigious taste award at International Taste Institute
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
The Food and Land Use Summit in Leicester aims to foster a collaborative approach to sustainability, highlighting the importance of local and sustainable food production
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South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
Supermarket is selling grapes with flavour and texture labels to find out more about consumer preferences
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
Anglia Ruskin University leads work to avoid collapse of UK’s food system
The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director
British Apples & Pears Limited unveils retailer rankings for British apple sales during first four months of apple season
Tesco, Lidl and Aldi join other major supermarkets in backing farmers and calling on government to ‘pause’ its ‘Family Farm Tax’
The discounter has announced a new raft of pay rises for store assistants
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough