Markets news from Fresh Produce Journal
Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.
NFU Education sets new ‘live lessons’ record
NFU Education Live Lessons inspire almost half a million schoolchildren to learn about farming during British Science Week 2025
Aldi marks Food Action Waste Week with two-pronged campaign
Aldi gives shoppers chance to win a year’s supply of Too Good to Go Surprise Bags and teams up with Lagomchef in its bid to cut food waste
Berry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
Defra SFI decision ‘risks organic sector’
Organic farming body says government move to halt SFI applications threatens domestic supply of sustainable food
Avocados “unfairly scapegoated” says WAO
World Avocado Organisation responds to UK gardener Alan Titchmarsh’s interview in The Times, where he expressed concerns over the fruit’s environmental impact
Rockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
Consumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
Bloss apple scoops top Superior Taste Award
New Dutch apple variety wins prestigious taste award at International Taste Institute
The Happy Pear backs Veg Power seasonal campaign
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
University of Leicester calls for collaboration to boost sustainability of local food
The Food and Land Use Summit in Leicester aims to foster a collaborative approach to sustainability, highlighting the importance of local and sustainable food production
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Celina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
Pink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
Tesco trials new approach with table grapes
Supermarket is selling grapes with flavour and texture labels to find out more about consumer preferences
Albert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
ARU leads £2m project to save UK from food shortages
Anglia Ruskin University leads work to avoid collapse of UK’s food system
Veg Power expands core team with two new recruits
The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director
Aldi tops new season British apple sales
British Apples & Pears Limited unveils retailer rankings for British apple sales during first four months of apple season
Tesco, Lidl and Aldi back NFU call for inheritance tax pause
Tesco, Lidl and Aldi join other major supermarkets in backing farmers and calling on government to ‘pause’ its ‘Family Farm Tax’
Aldi stays UK’s ‘best paying supermarket’
The discounter has announced a new raft of pay rises for store assistants
Riverford launches ‘veg pledge’ to boost five-a-day
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough