Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

BabyPlum Club growers

Chilean suppliers form BabyPlum Club for premium plums

2026-04-22T14:05:00+01:00

Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales

Co-op British strawberries

Co-op first to switch to homegrown strawberries

2026-04-22T12:31:00+01:00By

For the fourth season running, Co-op says it is the first UK retailer to move to exclusively domestically produced strawberries

Steve's Leaves is on sale at Waitrose and Ocado

Vitacress relaunches Steve’s Leaves salad brand

2026-04-22T12:29:00+01:00

Baby leaf salad brand has relaunched into Waitrose and Ocado with fresh look focused on outdoor heritage and sustainability credentials

Packaging waste

UK Packaging Pact goes beyond plastic

2026-04-22T11:46:00+01:00By

As the issue of waste continues to overwhelm local systems, the UK Packaging Pact aims to transform the whole UK packaging system into a sustainable operation through coordinated action

The annual Cherry Blossom Festival celebrates the start of the Picota cherry campaign

Cherry Blossom Festival builds excitement as Picota season approaches

2026-04-22T10:54:00+01:00By

Michael Barker reports on the latest efforts to market Picota cherries and celebrate the beauty of Spain’s Jerte Valley

Red seedless table grapes California US Adobe Stock

California Table Grape Commission welcomes funding boost

2026-04-20T08:56:00+01:00By

The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions

tomato cucumber pepper white background

Hort left out of energy exemption list as government says it’s ‘watching closely’

2026-04-17T09:56:00+01:00By

Fresh produce businesses will be left to face soaring energy costs alone after further expansion to industrial protection scheme excludes sector

M&S red chillis are now in the value range

M&S drops prices on 19 veg lines to attract families

2026-04-17T09:22:00+01:00By

Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business

Cavolo Nero is a source of fibre

Cavolo Nero sales up 17 per cent as fibre trend takes off

2026-04-15T10:48:00+01:00By

Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight

Envy orchard photo

T&G’s Envy becomes New Zealand’s first billion-dollar apple brand

2026-04-15T05:37:00+01:00By

Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system

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The Watercress Company is opening to the public

The Watercress Company aims to raise £10k for local charity

2026-04-14T10:33:00+01:00By

Tours and tastings will add a farm angle to community watercress festival that helps raise funds for local charity supporting young people with cancer

Italian apples

Italian apple suppliers express concern over Gulf conflict’s ‘long-term damage’

2026-04-10T10:47:00+01:00

Industry association Assomela says higher input costs and price inflation could have serious impact on demand for fruit

Florida Department of Citrus

Florida citrus industry likely to export less in future, admits FCC chairman

2026-04-09T12:05:00+01:00By

Packers remain concerned about future of USDA’s market access programme, as state contends with huge challenges at home and abroad

Tesco AI assistant cover

Tesco trials AI assistant to help people write their shopping lists

2026-04-09T11:33:00+01:00By

UK’s largest supermarket develops AI-powered shopping assistant to offer personalised recipe ideas and automated basket creation

AdobeStock_1899096110

Agriplace rebrands as Simvia as compliance data requirements grow

2026-04-09T07:00:00+01:00By

Software company says change marks evolution from compliance platform to trusted infrastructure for Europe’s consumer goods market