Markets news from Fresh Produce Journal

Essential stories, analysis and research from UK’s fresh produce markets, with a focus on retail, wholesale, marketing, and consumers.

Organic products

Defra SFI decision ‘risks organic sector’

2025-03-12T14:13:00+00:00By

Organic farming body says government move to halt SFI applications threatens domestic supply of sustainable food

Picking avocado up in supermarket

Avocados “unfairly scapegoated”, says WAO

2025-03-12T11:29:00+00:00By

World Avocado Organisation responds to UK gardener Alan Titchmarsh’s interview in The Times, where he expressed concerns over the fruit’s environmental impact

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Rockit launches new marketing platform ahead of strong 2025 season

2025-03-11T23:49:00+00:00By

New Zealand snack-sized apple marketer prepares to export over 230mn apples this season  

Duncan Jones spoke to FPJ at Fruit Logistica 2025

Consumer education key as Sinclair rolls out new compostable label

2025-03-06T16:57:00+00:00By

Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker

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Bloss apple scoops top Superior Taste Award

2025-02-12T15:09:00+00:00By

New Dutch apple variety wins prestigious taste award at International Taste Institute

happypear

The Happy Pear backs Veg Power seasonal campaign

2025-02-11T13:24:00+00:00By

Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg

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University of Leicester calls for collaboration to boost sustainability of local food

2025-02-11T10:38:00+00:00By

The Food and Land Use Summit in Leicester aims to foster a collaborative approach to sustainability, highlighting the importance of local and sustainable food production

Celina pear South Africa QTee

Celina now packed in South Africa under QTee brand

2025-02-10T11:29:00+00:00By

South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand

Pink Lady

Pink Lady apples lay out ambitious plans for 2030

2025-02-10T10:44:00+00:00By

With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually

Tesco grape trial

Tesco trials new approach with table grapes

2025-02-02T18:50:00+00:00By

Supermarket is selling grapes with flavour and texture labels to find out more about consumer preferences

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Albert Bartlett potatoes

Albert Bartlett potatoes benefit from Minecraft movie tie-in

2025-01-29T16:04:00+00:00By

The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category

UK empty shelves

ARU leads £2m project to save UK from food shortages

2025-01-29T14:25:00+00:00By

Anglia Ruskin University leads work to avoid collapse of UK’s food system

Veg-Power-Team-Photo

Veg Power expands core team with two new recruits

2025-01-28T15:12:00+00:00By

The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director 

UK apples

Aldi tops new season British apple sales

2025-01-24T11:51:00+00:00By

British Apples & Pears Limited unveils retailer rankings for British apple sales during first four months of apple season

Filiale - Lidl GB

Tesco, Lidl and Aldi back NFU call for inheritance tax pause

2025-01-22T16:50:00+00:00By

Tesco, Lidl and Aldi join other major supermarkets in backing farmers and calling on government to ‘pause’ its ‘Family Farm Tax’