Supply news from Eurofruit
Coverage of Europe’s local and international fruit and vegetable suppliers, including news and analysis of key areas such as production, trade, exports, logistics, and research and development.
Two in five UK farmers consider quitting
With over a quarter making a loss amid rising costs, weather instability and a lack of investment, McCains calls for better policy certainty to protect UK farmers
Source.ag acquires UK AI startup Optimal
Dutch AI firm Source.ag has purchased Optimal, “closing the loop” on autonomous greenhouse control
Fruit Attraction attendance holds steady in 2026
Ifema and Fepex say Madrid event drew more than 121,000 visitors from over 150 countries, and included ‘record-breaking’ second day
WAO Congress maps avocado category’s path to future growth
The Avocado Congress heard that Europe’s avocado market grew 16 per cent in volume in 2025 and still holds significant potential
Zespri forecasts surge in Northern Hemisphere SunGold output
Production nears 100,000 tonnes as Italy’s orchards expand, helping brand meet rising demand in Europe, North America, and Asia
FairFruit targets full regenerative agriculture transition by 2035
Gent-based group has pledged to embed regenerative agriculture practices across all contracted growers in Peru and Guatemala by 2035
Driscoll’s faces new class action over pesticide residue allegations
Superior Court filing adds to growing list of legal challenges for world’s biggest berry brand
Rabobank sees scale and specialisation as key trends in Europe
New report warns suppliers and wholesalers face mounting pressure from volatile supply, fierce competition, and more powerful retail buyers
Fairtrade raises banana minimum prices amid mounting pressures
Recommended rates to increase as producers face up to extreme weather, disease, and rising sustainability costs
Winterwood launches dedicated European berry supply division
Group introduces a dedicated European division offering retailers across Poland and Central and Eastern Europe 52-week berry supply
SUBSCRIBE TO FRESH PRODUCE JOURNAL
The Fresh Produce Journal is the UK's leading source of fruit and vegetable industry news and analysis.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Efra Committee launches survey after SFI runs out in just six hours
Review seeks experiences of farmers in England after entire £253mn budget is allocated in less than a day
Banana sector ‘under threat’ as pressures mount
With prices still rock bottom, Fairtrade and Fyffes warn that climate change, cost rises and diseases pose unsustainable risks to the industry
Farmers and growers allowed to abstract water early to refill reservoirs
From 1 October, eligible abstraction licence holders can refill water storage reservoirs, but NFU say those facing most acute pressures risk being excluded
Sati heads to Fruit Attraction with message of seasonal strength
South Africa’s table grape body is using Fruit Attraction to reassure international trading partners of the industry’s readiness and reliability
Smooth and sustainable: Innocent’s green fund for growers
Nina Pullman hears from Mario Diaz Marcos, the sustainability manager at Innocent Drinks, about the smoothie brand’s planet-friendly fund for growers
Four of Europe’s largest quay cranes arrive at UK ports
New cranes taller than the London Eye arrive at London Gateway and Southampton, with two more expected in the coming months
Defra approves gene-edited non-browning bananas
Norwich-based agri-biotech company Tropic uses CRISPR-Cas9 technology to reduce polyphenol oxidase in bananas, bringing potential to reduce food waste
TopFruit expands hot climate apple and pear trials in South Africa
Breeder brings nine of country’s most prominent apple and pear businesses into international research partnership
Tru-Cape strengthens Pink Lady leadership in European markets
Tru-Cape Fruit Marketing is cementing its position as South Africa’s foremost Pink Lady supplier to Europe, hitting new milestones in the UK
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers