Italian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
Italian growers hungry for growth as apple turnover warms up
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LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
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Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Marketing
Italian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
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Fruitnet Events
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Fruitnet Tomato Congress takes place in Malaga, Spain, on 11-12 November 2025, with a focus on the future of the tomato business, examining the category’s continuing response to the changing climate, labour issues and evolving consumer demands
Technology
Vidre+ technology extends shelf-life of cherries, study finds
A new study from the University of Life Sciences in Poland has demonstrated that Fresh Inset’s Vidre+ technology can significantly extend the shelf-life of cherries, with treated fruit maintaining quality for up to nine days longer than untreated samples
GP Graders launches industry-first sanitary blueberry sorting machine
Scottish firms behind world-first GigaFarm in Dubai
JBT Marel launches automated pineapple wax dosing machine
StepacPPC champions sustainable pallet shrouds for fresh produce
IFPA expresses disappointment over global plastic pact failure
Agrial centred on sustainability
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Events
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Sustainability
Vidre+ technology extends shelf-life of cherries, study finds
A new study from the University of Life Sciences in Poland has demonstrated that Fresh Inset’s Vidre+ technology can significantly extend the shelf-life of cherries, with treated fruit maintaining quality for up to nine days longer than untreated samples
Brio defies stagnant organic market with 21 per cent sales growth
South African citrus growers boost sustainability efforts
French campaign Jamais Trop focuses on affordability
DP World launches low-carbon truck programme at UK ports
Panama officials to meet with Chiquita owner in Brazil
Fruitist launches grab-and-go blueberry Snack Cups
Opportunities for Serbian apples despite cold spring
The Greenery and BelOrta launch FreshAlliance cooperation
Packaging
Vidre+ technology extends shelf-life of cherries, study finds
A new study from the University of Life Sciences in Poland has demonstrated that Fresh Inset’s Vidre+ technology can significantly extend the shelf-life of cherries, with treated fruit maintaining quality for up to nine days longer than untreated samples
StepacPPC champions sustainable pallet shrouds for fresh produce
IFPA expresses disappointment over global plastic pact failure
New EU packaging rules push supply chain rethink
Obeikan closes Valencia packaging plant
Metis plums debut new LinerlessLid cartonboard punnets at Tesco
OSY Group partners with Sharpak to extend soft fruit shelf-life
Events
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
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The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition
Perfectly ripened kiwis with Softripe
Frigotech will showcase what is possible for kiwifruit at Fruit Logistica in Berlin
Egypt sends 30 exhibitors to Macfrut
The Italian fresh produce exhibition is set to host a special Egyptian pavilion, organised by Expolink, the Egyptian Exporters Association