Treesury sees tokenisation as solution for financing production
Serbian fintech company Treesury is enabling small investors to generate income from long-term investment in hazelnut cultivation, with potential for other products such as berries and tomatoes
Treesury sees tokenisation as solution for financing production
- Previous
- Next
Top Stories from Eurofruit
LatAm countries react warmly to Trump tariff move
Peru, Ecuador, Colombia, Guatemala and Argentina are among the countries that will benefit from tariff exemptions
Fruitnet Berry Congress returns to London
Leading global event for the berry business brings a broad array of supply chain partners – including retailers and suppliers – together for two days of talks, networking and study tours
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant returns to Fruitnet’s podcast series to explain how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Marketing
Bananas “confirmed as Europe’s favourite fruit” in Fyffes survey
New European-wide consumer research by Fyffes confirms bananas maintain their position as the continent’s most popular fruit, with 89 per cent of consumers having eaten them in the past four weeks
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Fruitnet Events
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
Fruitnet Tomato Congress looks to the future of tomatoes
On 11-12 November in Malaga, Spain, essential event focuses on how the fresh tomato business can cope with future challenges like climate change, labour challenges, and evolving consumer demand
Expert voices, fresh perspectives at Fruitnet Tomato Congress
Fruitnet’s industry-leading event for the global fresh tomato business comes to Malaga, Spain, on 11-12 November, with expert speakers set to explore how the category is likely to evolve in the coming years
Technology
Prominent at 30: tomato innovation for a sustainable future
Dutch cooperative Growers United is this year celebrating three decades of Prominent, its tomato brand that has embraced innovation, sustainability and changing consumer demands
Treesury sees tokenisation as solution for financing production
Fruit Logistica 2026 – precision horticulture in focus at Frutic Science Symposium
EU drafts stricter MRLs for various pesticides
Future of tomatoes in the spotlight in Malaga
Trapview partners with Doktar for automated pest monitoring
Ifco launches digital tracking service for reusable packaging
Elifab Solutions secures global partnership with berry brand Fruitist
Eosta becomes first European supplier to ship Peruvian Ataulfo mangoes by sea
Events
- Previous
- Next
Sustainability
Prominent at 30: tomato innovation for a sustainable future
Dutch cooperative Growers United is this year celebrating three decades of Prominent, its tomato brand that has embraced innovation, sustainability and changing consumer demands
Treesury sees tokenisation as solution for financing production
Fruit Logistica 2026 – precision horticulture in focus at Frutic Science Symposium
IFPA welcomes Trump administration tariff exemptions for fresh produce
EU drafts stricter MRLs for various pesticides
Persea harvests Italy’s first organic avos using regenerative agriculture
IFPA calls for momentum after federal government reopening
Future of tomatoes in the spotlight in Malaga
South African stonefruit sector optimistic for strong season
Packaging
Ifco launches digital tracking service for reusable packaging
Reusable packaging leader Ifco has launched Ifco Digital, featuring its new Tracking-as-a-Service solution that uses Bluetooth and GPS technology to provide real-time visibility into crate and pallet location, temperature and condition throughout the supply chain
How AI and automation are rebooting the fresh produce business
Ifco study confirms reusable packaging containers outperform single-use alternatives
Ifco expands southern Italy operation with three new hubs
Applications open for Fruit Logistica Innovation Award 2026
UK wooden pallet reuse maintains strong performance in 2024
Expert voices, fresh perspectives at Fruitnet Tomato Congress
Events
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition
Perfectly ripened kiwis with Softripe
Frigotech will showcase what is possible for kiwifruit at Fruit Logistica in Berlin
Egypt sends 30 exhibitors to Macfrut
The Italian fresh produce exhibition is set to host a special Egyptian pavilion, organised by Expolink, the Egyptian Exporters Association