Exotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
Exotic sales may benefit from focus on fun
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Top Stories from Eurofruit
Dia invests €16m to secure completely Spanish strawberry supply
Retailer increases investment by 15 per cent to source 4,300 tonnes exclusively from Spanish suppliers, with focus on Huelva production
Fruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Marketing
Exotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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Fruitnet Events
Fruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
Is the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
Technology
Slow down the ripening process of your crops with Vidre+
Vidre+ offers a simple, sticker-based solution to extend fresh produce shelf-life
Dole UK trial achieves 28 per cent yield boost using advanced covers
Fruitnet Berry Congress still the best place to track innovation in berries
Suply expands shipment intelligence platform amid Gulf disruption
MAF Roda cracks date challenge
Bulgaria eyes Europe’s winter supply gap
The Fresh Ideas Show: Are fruit and veg trendy at last?
Poland set to host 14th International Blueberry Conference
Washington Fruit Growers and Sinclair celebrate 30+ years of partnership
Events
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Sustainability
Exotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
Chilean trial seeks to grow grapes with half the amount of water
DP World launches carbon inset trial in Belgium, Portugal and Sweden
Slow down the ripening process of your crops with Vidre+
‘Customer focus key to growing avocado category’
Agraya celebrates women shaping the future of farming
Fyffes Partnership for Good generates female business plans in Costa Rica
Fresh Forward celebrates exceptional growth of Bachata strawberry
Tesco secures 60 per cent more UK asparagus
Packaging
Slow down the ripening process of your crops with Vidre+
Vidre+ offers a simple, sticker-based solution to extend fresh produce shelf-life
Fruitnet Berry Congress still the best place to track innovation in berries
Washington Fruit Growers and Sinclair celebrate 30+ years of partnership
Industry calls for clarity and consistency ahead of PPWR
Poly-clip System launches Somi net clipper at Fruit Logistica
Sofrupak sees rising demand for eco-friendly berry packaging
Comment: EPR is reshaping produce packaging – less may finally be more
Events
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition
Perfectly ripened kiwis with Softripe
Frigotech will showcase what is possible for kiwifruit at Fruit Logistica in Berlin
Egypt sends 30 exhibitors to Macfrut
The Italian fresh produce exhibition is set to host a special Egyptian pavilion, organised by Expolink, the Egyptian Exporters Association