Kissabel adds colour to apple category
Brand’s red-flesh varieties appear to be attracting more and more attention, as demand outstrips supply in key markets
Kissabel adds colour to apple category
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Top Stories from Eurofruit
Rabobank forecasts blueberry exports to top 1mn tonnes by 2028
Market update cautions that rising costs, crowded supply calendars and the need for stronger consumer engagement pose challenges
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
Kissabel adds colour to apple category
Brand’s red-flesh varieties appear to be attracting more and more attention, as demand outstrips supply in key markets
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Fruitnet Events
Tomato business must come together to build resilience
Key players across the tomato supply chain met at Fruitnet Tomato Congress on 5-6 November to discuss the future of the category
Register for Fruitnet Citrus Congress to see how Europe’s supply map is changing
Early-bird rate extended until 15 November – book now and secure your place at this year’s event
Combining characteristics is key to tomato prosperity
Varieties that bring together plant performance, resistance and eating quality, along with greater value creation, will help drive growth
Technology
Kissabel adds colour to apple category
Brand’s red-flesh varieties appear to be attracting more and more attention, as demand outstrips supply in key markets
Rabobank forecasts blueberry exports to top 1mn tonnes by 2028
Maersk opens new integrated logistics facility in Montevideo
Inprobed project targets tomato resilience without yield sacrifice
Tomato business must come together to build resilience
Optimum Sorting launches AI-powered green bean and spinach sorter
In pictures: Fruitnet Tomato Congress unites around core issues
Fresh produce under pressure: Fruit Logistica Trend Report plots ways out of crisis
Rijk Zwaan enjoys stable growth in 2025/26
Events
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Sustainability
Inprobed project targets tomato resilience without yield sacrifice
European consortium aims to breed tomatoes that beat heat and drought without losing yield
Tomato business must come together to build resilience
Moroccan citrus faces 20 per cent drop
Goodfarmer weighs in on a challenging new cherry season
In pictures: Fruitnet Tomato Congress unites around core issues
Costa Rica banana industry invests in future generations
SanLucar, Coordinadora Solidaria sign new collaboration deal
Unifrutti names José Antonio Gómez Bazán as CEO
Morocco and Egypt key to UK fresh produce resilience
Packaging
Kissabel adds colour to apple category
Brand’s red-flesh varieties appear to be attracting more and more attention, as demand outstrips supply in key markets
Rabobank forecasts blueberry exports to top 1mn tonnes by 2028
In pictures: Fruitnet Tomato Congress unites around core issues
Fresh Inset trials show grape shelf life extended five days
Zeropack appoints Buzzi to drive expansion of biodegradable range
Fruit Logistica 2027: Know what matters next
Fefpeb president calls for industry unity
Events
Macfrut 2027: the future of fresh produce is here
Next year’s exhibition puts spotlight on Chile, Piedmont, and kiwifruit, with new layout, new partnerships and exclusive preview event
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May