‘Get a variety trial wrong and breeder loses the right, grower loses the upside’
Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties
‘Get a variety trial wrong and breeder loses the right, grower loses the upside’
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Top Stories from Eurofruit
Avocados to become leading tropical fruit export in a decade
New OECD-FAO report says increase is due to strong global demand, high yields and strong export prices
Join Europe’s tropical fruit leaders in Barcelona
With less than a month to go, secure your place at Europe’s leading forum for the tropical fruit business now
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
OZblu Global Grower Conference advances blueberry brand
Event examined how to strengthen the production and marketing supporting the premium blueberry offering
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Fruitnet Events
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
Berry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
Fruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
Technology
Serbia emerges as a promising new fresh berry source
A GPG visit to berry production sites sees growers embracing premium fresh-market programmes, new genetics and climate-adaptive systems.
Maersk rolls out next-generation IoT devices across reefer fleet
Nutrient recovery technology draws interest from European operators
Timcon urges UK government to cut pallet business red tape
Comment: Are fruit and veg breeders ready to enter the NGT maze?
Unitec’s intelligence creates value for cherries
DP World cuts 160,000 tonnes of CO2e from UK supply chains
Fieldwork Robotics secures investment from Seed Innovations
Royal Brinkman and PCGT launch North American partnership
Events
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Sustainability
‘Get a variety trial wrong and breeder loses the right, grower loses the upside’
Tomer Biran, a legal consultant specialising in varietal protection, explores the IP pitfalls of trials and the commercialisation of new fresh produce varieties
Exporter to importer: How Cherry Passion secured its own survival
Fairmiles launches Just Transition Principles at Fruitnet Tropicals Congress
Comment: What's changed in fresh produce in the last 36 years? Quite a lot…
Pink Lady slices among fruit pot recall after Salmonella finding
How Gen Z is reshaping the grapefruit category
Dole’s premium play: the story behind the piña colada pineapple
Jingold boosts kiwifruit supply to meet summer demand
IFPA launches ‘All Day, Every Day’ fresh produce consumption campaign
Packaging
Timcon urges UK government to cut pallet business red tape
Industry body is pressing to secure special dispensation or full exemption for wooden pallets and timber packaging moving between the UK and EU
Fruitnet Berry Congress asks: how can packaging prosper?
DS Smith tray solution offers Transatlantic protection
Ilip focuses on sustainability and innovation in produce packaging
Patriotic packaging for Sunset Flavor Bombs tomatoes
Copefrut to roll out Sinclair’s compostable T55 label
Certification matters for compostable claims, says Sinclair
Events
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition