Mexican avocado output to top 3mn tonnes by 2030
Country seeks to secure its leadership against rising competition from South American suppliers and stricter environmental rules
Mexican avocado output to top 3mn tonnes by 2030
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Top Stories from Eurofruit
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
Fruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Marketing
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
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Fruitnet Events
Keep calm and berry on: Top takeaways from Fruitnet Berry Congress
Mike Knowles and Maura Maxwell are joined by FPJ editor Fred Searle for a berry-themed edition of The Fresh Ideas Show podcast
Berry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
Fruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
Technology
Delhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
Macfrut confirms plan for new Growtech Europe show
UK Packaging Pact goes beyond plastic
Afresh secures US$34mn to expand AI grocery platform
Biobest’s new Aphidoletes-System packaging advances aphid control
IFPA unveils second cohort for Packaging Innovation Program
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Fieldwork Robotics partners with Dynium
Naturitalia innovates to drive fresh produce demand
Events
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Sustainability
Florette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers
UK citrus market feels impact of Gulf crisis
How can the fresh produce business boost demand?
Zespri launches new brand platform Grown for Good
Hottest March on record brings on “fast and short” California cherry season
Co-op first to switch to homegrown strawberries
UK Packaging Pact goes beyond plastic
Afresh secures US$34mn to expand AI grocery platform
Global Coalition launches charter for fair ocean freight practices
Packaging
Delhaize switches strategy on potatoes
Belgian retailer reimagines entire range, with shift away from variety-based category merchandising and new focus on usage
UK Packaging Pact goes beyond plastic
Biobest’s new Aphidoletes-System packaging advances aphid control
IFPA unveils second cohort for Packaging Innovation Program
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Naturitalia innovates to drive fresh produce demand
Flexibility drives innovation at AVI Global Plast
Events
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition