Organic soft drink brand Little Miracles has marked the start of Organic September by transforming a London tube into a ‘train forest’.
On Friday (1 September) a Metropolitan Line train was decked out with greenery and flowers to mark the start of the Soil Association’s campaign, which encourages consumers to change their shopping habits and make a difference to sustainable food, animal welfare and the environment.
The stunt’s other aim was to promote Little Miracles’ newly relaunched branding across its full portfolio of fruit juice and tea blends.
Frederik Senger, founder and CEO of Little Miracles, said: “We all know that the underground is the last place you might think of when it comes to Organic September – that’s why this year we’ve decided to bring the Little Miracles bottles to life and give London commuters the ultimate train forest experience.
“Like us, the Soil Association is passionate about changing the way consumers think about what they put in to their bodies. They continue to do fantastic work to promote the organic movement and we’re proud to be a part of that this year.”
Clare McDermott, business development director at the Soil Association, added: “Small changes can make a huge difference. Switching to just one organic item can really help contribute to changing our food system for the better.”
