The G’s Fresh organic range O’live Organic has commissioned the first-ever produce window at premium supermarket Whole Foods Market in Kensington, London.
Featuring O’live products made from papier-mâché cut outs, the window was installed at the end of December and will be in situ until the end of January.
Specialist 3D design firm We are Laura was responsible for the concept, which also encapsulates the O’live brand values and lifestyle merchandise against a backdrop of natural wooden crates.
The window will be backed up by a social media campaign to increase consumer engagement with the brand, as well as pop-up juicing events held at Whole Foods during January.
The news comes as G’s confirmed that the O’live range will be expanded throughout January with a new range of unwashed bagged salads, leeks and ware onions.
“We have been delighted with the initial launch of O’live into Whole Foods Market in autumn 2014 and felt that we had to make a statement to take the brand to the next level,” said O’live brand manager, Jessica Felton.
“High Street Kensington is one of the business streets in central London and Whole Foods have a reputation for doing some of the most inventive windows in London, so we saw this as a fantastic opportunity to get greater exposure for the brand.”
O’live launched in September 2014 with five organic salad vegetables: celery, beetroot, cos lettuce, little gem lettuce and spring onions.
It is available in Whole Foods Market stores across the UK.
