Viewers tuning in to popular ITV1 programmes such as Coronation Street, This Morning and I'm A Celebrity Get Me Out Of Here will see a new campaign encouraging people to eat more Welsh vegetables.

Potatoes, cabbage, cauliflower and leeks from Wales will intermingle with the likes of Michelle Keegan, Holly Willoughby and Joey Essex as part of the two-week TV advertising campaign, which starts today.

The scheme is the work of Haverfordwest-based majority-farmer-owned vegetable firm Puffin Produce, operating through its Blas Y Tir (Taste of the Land) brand.

Puffin's managing director, Huw Thomas, said: “Our latest campaign builds upon the tremendous response we had to our first television advertisement back in the summer for our Pembrokeshire Early Potatoes. This time we have expanded the campaign to include the whole range of Blas Y Tir branded vegetables on sale here in Wales.

“Turkey may take centre stage on the Christmas dinner table, but it would be nothing without piping hot, delicious vegetables by its side. We want to make people aware of the wonderful range of Welsh-grown vegetables available on their doorsteps and give the forthcoming festive season some extra hwyl (fun).'

The advertisement features a variety of vegetables grown in Wales including Savoy Cabbage, Swede, Leeks and the award-winning and aptly festive-named Rudolph potatoes.

To view the advert, see http://www.youtube.com/watch?v=iXM3JzhImic&feature=youtu.be

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