It has been announced that the Wales True Taste Food and Drink Awards will be held in Pembrokeshire at the Withybush Showground in Haverfordwest this year.
The Welsh Assembly Government managed awards, set to take place on 11 November, will travel to Pembrokeshire following the region’s success in producing several award winning food and drink products over the years.
It was also announced that the 2011 awards will be held in North Wales and that the 2012 ceremony will take place in Mid Wales with venues currently under discussion.
The minister for rural affairs, Elin Jones, said: “By changing the region of the ceremony on an annual basis, we are embracing key food and drink destinations throughout Wales whilst at the same time, promoting and building the awareness of Welsh food and drink products. The Wales the True Taste Food and Drink Awards continue to go from strength to strength, with growing awareness of True Taste among producers in Wales and with consumers across Great Britain.”
The launch of this year’s awards was held at Puffin Produce Ltd in Haverfordwest, who won a Gold and Silver Award at last year’s ceremony under the Fresh Produce - Large Producer category with their Maris Peer and Estima Potatoes.
The company has also recently launched its new brand, ‘Blas Y Tir’, which it hopes will highlight the provenance of its products and drive retail sales within Wales. Puffin is expanding its operation and is investing £2.6m in equipment and storage at its Withybush site.
Puffin’s general manager Huw Thomas said: “We are delighted to be hosting the launch of the 2010/11 True Taste Awards. Being a True Taste winner is very special indeed, not only is it great to have your efforts recognised by the food and drink industry but from a commercial point of view - and with the consumer - it gives us a greater presence.”
This year will see 15 award categories which aim to cater all areas of the food and drink production, retail and hospitality sectors with entries already open.
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