Potato supplier Greenvale has launched a £1.5 million TV advertising campaign.
Created by ad agency, Aesop, the five-week campaign started on Monday, airing on stations including ITV, Channel 4 and Sky.
The advert is called ‘Potatoes that speak for themselves’ and involves talking tatties.
Leon Mundey, head of marketing for Greenvale, said: 'In the two years Greenvale Potatoes have been available, we’ve been overwhelmed by the positive response we’ve had from consumers and we have developed a really loyal consumer following.
'We believe that this ad, which is really good fun but which also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.'
Like Greenvale’s consumer print campaign that ran last year, the TV ad uses humour to engage with the audience.
It features two animated potatoes chatting to each other in an imaginary home inside the Greenvale potato bag, musing on how they have been specially selected for their superior taste and that their paper bag keeps them fresher for longer.
The chat swiftly escalates into a witty tongue- twister with the two characters agreeing that they are 'pretty peerrrfect potatoes, picked and packed in paper.'
The advertisement will have extensive coverage, with a media plan delivering a reach of 73 per cent of the target audience, who will see it an average of 6.5 times.
Greenvale All-Rounder Potatoes were launched in February 2012, and are now available nationally through Tesco stores, Ocado and Booths.
Since the launch, over a million consumers have bought the brand.
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