Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
The founders of plant-based-food promoter The Happy Pear are lending their support to Veg Power as ambassadors for the not-for-profit organisation’s social media Seasonal Veg Alliance campaign, #SeasonalVeg.
Irish twins, Steve and Dave Flynn, have spent the last 20 years promoting healthy living via plant-based recipes, cookbooks, online courses and a cafe, and last week (4 February) the pair committed to working with Veg Power to promote UK seasonal veg.
The new alliance kicked off with #MushroomMoments in February, with The Happy Pear sharing the benefits of mushrooms and mushroom recipes with its 2m+ followers on social media.
Commenting on the working relationship with Veg Power, Steve and Dave Flynn said: “We’ve been on this journey for 20 years and remain passionate in our mission to encourage consumers to embrace plant power and enjoy the numerous health - not to mention taste - benefits associated with a vegetable rich diet.
“It’s more important than ever to highlight the value of eating vegetables, especially with people trying to increase their fibre intake and look after their gut health. We are delighted to join forces with Veg Power to help raise awareness of this wonderful message. With so many tasty and diverse ways to enjoy vegetables, a delicious and fun journey of exploration awaits the Veg Power community.”
The Happy Pear joins the ranks of an expert group of revered culinary and health supporters keen to spread the word regarding the benefits of accessing seasonal veg. Other advocates include Jamie Oliver, Melissa Hemsley, Prue Leith CBE, Tom Aikens, Priya Tew (Registered Dietitian), Sorted Food, Bettina Campolucci Bordi, Dr Dawn Harper and Hugh Fearnley-Whittingstall.
#SeasonalVeg promotes the importance of eating seasonal, home-produced vegetables which are generally tastier and fresher, as well as being almost universally kinder to the environment and key to supporting the UK’s farming and rural communities.
Figures show that 80 per cent of UK children are not eating enough vegetables, with a third eating less than one portion a day. The Veg Power mission is to inspire kids to love vegetables and to share that joy with their parents today and their own children tomorrow.
To find out more about the Veg Power campaign, visit https://vegpower.org.uk/
