Tesco is launching a new range of healthy foods in a bid to help its customers lead healthier lifestyles in 2014.
The new brand, Tesco Healthy Living, will replace the retailer's Light Choices and Tesco Eat Live Enjoy brands.
The range seeks to give customers an easy and more appealing way to control the amount of salt, sugar and fats they eat.
The range includes more than 230 products, from ready meals to yoghurts, and in all, 85 per cent of the whole Healthy Living range is either new or improved.
David Wood, Tesco UK marketing director, said: “Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods – we want to give our customers great-tasting products that make choosing healthier options easy.
“To do this we’ve drawn on new food trends and the expertise of our colleagues and suppliers who are passionate about food, to ensure our Healthy Living range provides choices that taste better, look better and are even more healthy.”
Meals in the range include'Beautifully Balanced Spiced Butternut Squash with Fruity Pilaf & Feta 330g', plusa wider mix of vegetables in the 'Healthy Living - Big on Taste, Lower in Calories' vegetable curry after customer feedback indicated more variety was required.
The new Healthy Living range is available in store and online as of today (6 January).
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