Tesco has launched a new range of products to be sold alongside fresh produce, to cater for the UK’s fervour for scratch cooking.
The supermarket giant has released its Just Add range in response to consumer demand to complement home cooked vegetables.
The range, supplied by Maritime, will include prepared sachets of potato flavourings and carrot glazes including mint drizzle, coriander, chilli and garlic flavourings.
The Just Add range is on sale for the foreseeable future and will be kicked off with a number of two for £1 and two for £1.75 offers for the 30g packs.
Tesco root vegetable buyer Jonathan Corbett told freshinfo: “We did some consumer research among fresh produce customers and they said they were looking for something a bit different to complement boiling or roasting.
“There is a general feeling that people need to be inspired when dealing with potatoes and carrots and this seems the perfect way.”
Dave Cooke, commercial manager at Maritime, told freshinfo: “Over the next three months we will add to the range. It has been a long journey to get to this point and we have had a number of focus groups and are glad that Tesco can be first to market with these products.”
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