Root vegetables
All the news and market analysis for worldwide root vegetable Industry, including root vegetable growers, root vegetable production, and the import and export of root vegetables.
A scary swap: Tesco to sell ‘monster’ swede for Halloween carving
Extra large ‘Monster Mash’ swede is being promoted ahead of Halloween in partnership with Scottish grower ESG Drysdale
Seasonal worker scheme updated to allow earlier re-entry
The change means workers will be able to transition between key crop harvests and provide greater flexibility to growers
Rijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
Zespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
British Butternut gets campaign push
Seasonal squash is being promoted thanks to a new partnership between Veg Power, Barfoots, Waitrose and Sakata
Exporte tropischer Früchte aus Ecuador steigen sprunghaft an
Die Exporte tropischer Früchte aus Ecuador erreichten zwischen Januar und August dieses Jahres 179,9 Mio US-Dollar, was laut der Zentralbank von Ecuador einem Anstieg von 40 % gegenüber dem Vorjahreszeitraum entspricht.
Hazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
Rote Kiwis aus Sicht des LEH: Auffällig, aromatisch – aber erklärungsbedürftig
Noch sind sie selten, aber auffällig: die roten Kiwis. Viele Händler sehen darin eine spannende Ergänzung zum bestehenden Sortiment. In unserer Umfrage im Rahmen des Kiwi-Specials berichten Expertinnen und Experten aus dem LEH, wie sie die Entwicklung einschätzen und welche Chancen sie in den neuen roten Sorten sehen.
Ecuadorean tropical fruit exports surge
Results reflect increased diversification and strong performance of key product lines
Lidl invites festival-goers to help ‘Drop the Beet’
Promotional events at leading Dutch music gatherings aim to communicate enjoyment aspect of fresh fruit and veg
Coles awards A$3.5mn to Australian growers
Eleven small and medium-sized Australian businesses receive grants from latest round of Coles Nurture Fund
Co-op members vote in favour of ceasing trade with Israel
An advisory motion to remove Israeli produce from shelves has passed at the retailer’s AGM with three quarters of members in favour
A taste of winter: Perth Markets welcomes seasonal produce from local growers
As the seasons turn to winter, Western Australia’s fresh produce wholesale market is preparing for an influx of new seasonal produce
Food security starts at home
The UK’s dependence on the Mediterranean leaves it vulnerable to the impact of increasingly frequent weather extremes to hit the region, including the devastating floods in southern Spain
Fresh Direct launches new products
Fresh produce supplier offers 25 new products as part of its ’Taste Like Summer’ launch
Retailers drop price of popular Easter veg to 8p
Discounting round has echoes of supermarkets’ strategies over Christmas
New Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
Aldi marks Food Action Waste Week with two-pronged campaign
Aldi gives shoppers chance to win a year’s supply of Too Good to Go Surprise Bags and teams up with Lagomchef in its bid to cut food waste
Europe’s veg exporters “closely monitoring” US tariff situation
The potential impact of Donald Trump’s tariff wars remains highly uncertain, but for European vegetable exporters targeting the US market, much may depend on the availability of alternative sources
Dutch retailers see bigger demand for meal kits
Shoppers in the Netherlands have reportedly spent less on pre-cut vegetables in favour of cheaper ingredient-based multipacks
The Greenery targets €1.5bn sales through BelOrta partnership
CEO David Markowski tells Eurofruit why strategic alliance with Belgian group is so important in today’s market
UK supermarkets announce 15p Christmas veg deals
Five of UK’s top grocers announce deep promotions on festive veg lines in week before Christmas Day
North Carolina eyes sweet potato export growth in Europe
The North Carolina Sweetpotato Commission is ramping up production for the UK and other European markets for 2025
Promising carrot season in Egypt a boost for global markets
Egypt has emerged as a significant player in the global carrot market, becoming the third largest supplier of carrots to the EU in 2022/23, according to Khaled Alhabouny, operations director at Alhabouny Group
Janine Luten to step down as head of GroentenFruit Huis
Dutch trade association reveals director of public affairs Richard Schouten will take over as its new general manager
Dole launches organics range in Ireland
Company says it wants to give organic fruit and vegetables broader appeal and bring them into the mainstream market