Sundowner apple campaign manager Coregeo is targeting students and children in an innovative promotion this summer.
Juicy Science aims to develop a more hands-on relationship between fresh fruit and the UK’s younger consumers with simple science and tasting experiments that can be carried out at home.
A nation-wide competition to design innovative experiments using Sundownder apples for children between 7 and 11 years of age was launched to science undergraduates in the spring and this week Oxford University student Zoe Turner was victorious. Her winning experiment, along with 10 others, is featured on the Juicy Science website - www.juicyscience.com - which launches this week.
Turner’s experiment was picked by a group of judges that included Andy Macdonald from Coregeo, Dr Peter Barnes from Warwick University, and Nora Maddock from the Science Museum. It is designed to show children how apples are acidic, using only a red cabbage and a few kitchen utensils. Turner wins a trip to the Western Cape, where she will have the chance to visit Sundowner growers.
“Juicy Science is a real innovation - a new way to address concerns about the diet of the nation’s youth,” said Macdonald. “It’s a means of encouraging children to make sensible food choices without focusing solely on health and nutrition. And we’re delighted to be able to drive the project with sponsorship from Sundowner.”
Turner’s winning experiment features a Sundownder apple and red cabbage and encourages budding scientists using ordinary kitchen utensils to experiment with other substances such as juice from oranges and lemons.
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