Spar UK has launched a £5 million multi-media advertising campaign.
The retailer's seven-month promotion push comprises television commercials for Spar products, a sponsorship deal with ITV lifestyle show 'Lorraine', a website overhaul, and the relaunch of the Spar magazine, which will be distributed to 1.6 million households at the beginning of November.
The television adverts, developed by The Leith Agency, which is renowned for its work with the Irn-Bru brand, are designed to demonstrate the focal role Spar retailers play in their local communities, and brings the chain's 'There For You' slogan to the fore.
Spar UK head of marketing, Philippe Rondepierre, said: 'Our independently conducted research has confirmed to us that customers feel an enormous amount of warmth towards our brand. It has a unique, powerful heritage in our 2,400 communities, the length and breadth of the UK.'
He added: 'Our TV adverts will showcase the excellent work of our retailers, and emphasise the relevance of the Spar offer in the modern world.
'We also know from research that customers don't realise the full extent of the range they can buy in our stores, including some of our most successful Spar brand products. We will surprise them with what they can find at Spar while providing them with outstanding value.'
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