Spanish citrus campaign wins seven awards

Bray Leino scooped seven national accolades last week at the Fresh Awards Grand Prix in Manchester.

The awards aim to recognise creative ingenuity and innovation in agencies across the UK.

The team was praised for two campaigns for Foods from Spain - Spanish Oranges “Loaded with Juice” and Spanish Clementines “Nature’s Sweets” - which received four gold, one silver and two bronze awards.

The agency also received nominations for work it delivered for WRAP (Waste & Resources Action Programme) and sustainable transport charity Sustrans.

The Spanish Oranges campaign, which included an ad shot in southern Spain that showed a single orange weighing down a pick-up truck, appeared across women-orientated and major supermarket magazines.

Richard Kramer, Bray Leino creative director, said: “The campaign for Foods from Spain was a simple, single-minded idea, exquisitely executed. We took a straightforward insight - the juicier the fruit, the heavier it would be - and turned it into a compelling piece of visual communication.

“To be recognised by our peers for such creative excellence is hugely rewarding. And testament to the tenacity, ambition and of course talent, of the guys here.”

Bray Leino has been commissioned to develop an advertising campaign to promote the 2008 Fresh Awards.