Albert Bartlett’s Scottish produce brand enters Scotland’s snacking category with beetroot crisps
Scotty Brand, a range of Scottish-grown produce from the Albert Bartlett stable, has entered into the snack category with the launch of beetroot crisps in homage to the brand’s founder.
Beetroot was the inspiration behind the launch of Scotty Brand over 70 years ago, when Scottish grower Albert Bartlett invested £30 in a tin bathtub to boil locally-grown beetroot in his garden shed in Scotland’s Coatbridge to earn extra income to support his growing family.
Available in Scotland, the beetroot crisps range includes three different flavours based on consumer research and flavour trends: Thai Sweet Chilli, Lime & Coriander and Cheese & Onion in 84g bags. Thai Sweet Chilli will hit Scotland-wide Morrisons stores in June.
Made with UK-grown beetroot, the crisps meet upcoming HFSS legislation and deliver “a unique wholesome flavour profile, with fewer calories (112 per serving) while not compromising on taste or quality”, according to the brand marketers.
Andrew Young, Scotty Brand development manager, said: “We’re thrilled to launch into the snacking category with a product that takes our company back to its roots in beetroot.
”By harnessing a wholesome vegetable with exciting flavours, we hope to appeal to the more health-conscious consumer who is looking for a snacking treat that hits the mark.”
As part of the brand’s overall commitment to sustainability, the manufacturing process adopts a zero food waste approach to ensure that every part of the vegetable is used, Young added.
Scotty Brand beetroot growers are also partnered with LEAF (Linking Environment And Farming) to support sustainable agricultural practices, he said.
