Scottish berries are being promoted through a Berry Food Trail that places a spotlight on 33 growers to encourage consumers to support local produce.
Leaflets with information about the various berry sub-categories as well as a map with grower locations and contact details are being distributed to tourism outlets, and are available online.
Showcased berries include Scotland’s most northerly blueberries in Aberdeenshire to new 'superfood' aronia, also known as chokeberries, in Angus.
The trail, launched with David and Sarah Stephen of Barra Berries, Oldmeldrum, is part of Scotland’s Year of Food & Drink, under July’s theme of summer fruits and berries.
“During Scotland's Year of Food and Drink, the Scottish government is working closely with industry to continue to develop new and exciting initiatives such as today's newly launched Berry Trail,” said Scotland's food secretary, Richard Lochhead.
'I want us all to make the most of the abundance of fresh, tasty, healthy ingredients that are produced right here on our doorstep.
“As we move towards becoming a Good Food Nation, my vision is by 2025, Scotland will also be widely recognised as the best place in the world for food and drink companies to do business.'
Sarah Stephen, of Barra Berries said: 'I believe Scotland grows the best soft fruit in the world. Every producer I know is passionate about ensuring their fruit is delicious and top quality. I would encourage everyone to get on the berry trail, explore and support what can often be right on their doorstep.'
Patrick Hughes, of Think Local, said: 'Scotland's Berry Trail is the “perfect example” of Scottish producers coming together to promote their sector to both locals and visitors alike. “It is a fantastic way to celebrate Scotland's seasonal larder,” he said.=
The Berry Trail has been funded with support from the Community Food Fund and Scottish government-funded project Think Local, which aims to develop a commercial and sustainable local food and drink sector in Scotland.
