Sainsbury's is to plant two million trees over the next five years and has opened a tree house store as part of a CSR drive.
In its 2010 corporate responsibility report, the supermarket sets out all the ways in which it contributes to the protection and regeneration of the world's trees.
The ‘Sustainabili-tree'- strategy is divided into three separate areas - planting new trees, preserving existing trees by setting stretching targets for FSC timber and RSPO certified sustainable palm oil conversions and conserving raw materials by reducing the amount of packaging we use and stepping up our commitment to recycling.
As part of the announcement, Sainsbury's has set up a unique tree house store in Hainault Forest, which was used to showcase to local primary school children that many of the everyday products they use come from sustainable tree sources.
The company has already planted almost 250,000 trees through The Woodland Trust and expects this to grow each year and will also plant trees indirectly through its woodland farmers who have so far planted 600,000 trees on their farms all over the UK.
Chief executive Justin King said: "Trees are at the centre of our food chain, so if we are to continue selling food of the variety and quality that we do, it is vital that we think long-term and protect a key raw material.
"We feel that we have led the way in this regard through our Woodland initiative on eggs, chicken and now turkey, our commitment to FSC certified products as well as our leadership in sourcing certified sustainable palm oil.
"This new strategy will help us to focus on trees as a single issue and ensure that we remain industry leaders in preserving the UK and the world's forests for future generations."
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