Guy Watson of Riverford

Guy Watson of Riverford

Organic vegetable supplier Riverford has scooped the Best Organic Retail Award at the Soil Association Organic Awards.

The award was announced by Jo Fairley - co-founder of Green & Blacks and author of The Beauty Bible - at the Natural & Organic Products Annual Industry Awards this month, as the public were involved in making the final choice for the organic retail award by voting for their favourite organic retailer online for the first time.

Riverford grows organic vegetables and packs and delivers them direct to around 70,000 households from their five ‘sister’ farms around the UK.

Their aim is to make organic fruit and vegetables accessible and affordable to all as they deliver free to customers’ doors by the shortest possible route and have extended their product range to help customers reduce shopping trips.

Fairley said of the awards: “I was extremely impressed by the high quality of entrants. We hear so much about consumers looking for value but there are also many enlightened shoppers who are looking for products and retailers with values. These winners are a great place for people to start.”

Molly Conisbee, Soil Association director of communications, said: “The awards are a fantastic opportunity to celebrate the best in organic products. Although many consumers are tightening their belts it’s exciting that organic health & beauty and textile products are increasing sales at such a rapid pace and that there are many organic businesses bucking the recessionary trend.”

Five Soil Association Organic Awards were presented to businesses that have helped set the standard for innovation, quality and commitment within the organic industry.

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