Poupart Produce has unveiled a revival for the company’s premium Ravenhill brand as it prepares for expansion in premium retail outlets.
Presented for the first time at the London Produce Show, held yesterday (8 May) in central London, Ravenhill takes its name from one of the founders of the company, William Ravenhill.
It is currently listed in Ocado but the company said it is also in talks with other premium retailers.
The brand is open to premium produce from any category, according to Poupart commercial manager, Sam Trebbick, and has so far included asparaus, rhubarb and cherries.
Its new-look visuals to create an authentic farmers-market style concept, Trebbick said.
