Premium juice brand Frobishers is teaming up with 43-site café bar group Loungers and Cosy Club to roll out its brand-new 100 per cent fruit-flavourerd beverage across its UK-wide portfolio.
Loungers will be the first operator to stock the new Frobishers Cherry Juice, alongside Frobishers Tomato, Pineapple, Mango and Bumbleberry Juice, plus all three Frobishers Smoothies.
Available throughout the Loungers group from 3 February 2014, the new listing of Frobishers marks the start of a three-year deal between the premium juice brand and one of the fastest growing operators in the casual dining sector.
Steve Carter, sales and marketing director for Frobishers, said:“We’re delighted by the response we have received from of our new Cherry Juice, and to have secured our first listing across Loungers sites.
'Cherry Juice was a stand-out choice for us when we looked to expand our juice portfolio, and meets customer demand for new and more unusual flavours within the premium on-trade juice market. We really look forward to working with the team at Loungers as this new flavour rolls out to market, and to adding value to their excellent and expanding portfolio of venues.”
The drinks, available in 250ml and 275ml sizes, use fruit sourced from around the world.
Loungers’ Lounges and Cosy Clubs are family-friendly, neighbourhood-style café bars.They can be found across the UK - from Liverpool and Manchester, to Plymouth, Cornwall and Hove.
Loungers’ operations director Jake Bishop, said:“Loungers are going places, fast, and so are Frobishers, so it made sense to hook up. Their juices are top notch quality and the people at Frobishers really care, and these qualities are two of the main hospitality drivers.'
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