Apple brand Pink Lady will wind up its year in marketing with promotions at Tesco and Amazon Fresh to coincide with the start of the northern hemisphere season.
Every six-pack of apples sold in Tesco Express will come with a free festive apple cosy, featuring a heart and reindeer design and available from 18 December while stocks last. It follows similar promotions during the year with giveaways including apple cosies and bags for life.
Meanwhile, Amazon Fresh will sell Pink Lady apples at half price from 20 to 27 November as part of a festive promotion, as the brand continues to see sales grow on the online platform. It launched with Amazon Fresh in April 2016.
Coregeo marketing manager Lynn Shaw said: “In the lead up to the festive period and the start of the northern hemisphere crop, we’re thrilled to be able to offer Pink Lady fans these two great deals.
“Our added-value promotions have been incredibly successful this year and we’re thrilled to be rolling out the activity across Tesco Express stores for the first time.'
