Apple brand says the record-breaking Southern Hemisphere season led to the biggest ever volume sold by British retailers
Pink Lady UK is celebrating what it has called its ”strongest season to date”, following ”outstanding support” from its growers, licensees and retail partners.
”The record-breaking Southern Hemisphere season has seen the biggest ever volume sold by British retailers, who have continued to champion the UK’s number one fresh produce brand,” the apple brand stated.
Pink Lady saw an 8.7 per cent increase in value and 14.2 per cent increase in volume through the season.
According to Pink Lady, the “exceptional performance” demonstrated the critical role that retailers had played in cultivating consumer demand and highlighting branded produce in the wider fresh produce category.
Retailers had continued to embrace the apple brand, it said, offering a broader range of produce to consumers.
Meanwhile, partners had also increased the amount of Pink Lady branded packaging in-store, creating greater visibility and recognition amongst shoppers.
Sainsbury’s had played a particularly significant role in this growth, it said, with a strong performance particularly in the South Hemisphere season and a ”dramatic” increase in market share value in the 12 weeks leading up to 3 November 2024.
“Once again, our retailer partners have driven an extremely successful season for Pink Lady UK,” said Julie Criddle, head of commercial at Pink Lady licensor and marketer, Twenty Degrees.
”The have really invested in the power of branding, taking on more branded packing to increase visibility and drive volume.
”The record-breaking results are testament to the dedication of retailers like Sainsbury’s, who continue to champion the qualities that Pink Lady has become renowned for,” Criddle continued.
”With the Northern Hemisphere season looking just as promising, we are excited to continue our journey with these valued partners.”
Pink Lady said it now had a 22 per cent market share, second only to Royal Gala.
The brand has established commercial orchards in the UK, France, Spain and Italy in Europe and in the Southern Hemisphere, in order to maintain year-round production.
