Pink Lady apples, which hold a nine per cent share of the total UK apple market, is painting towns pink as it tours a branded Mini Clubman car up and down the UK.
The eye-catching pink Mini has been specially commissioned with vibrant Pink Lady pink paintwork and the flowing heart logo to ensure consumer recognition as it covers the nation.
The car will visit busy central locations including Brent Cross shopping centre, the Bullring in Birmingham, Liverpool, Brighton and the Taste of London festivals throughout June and July where free apples, recipe cards and money off coupons will be handed out to passers by.
Andy Macdonald, managing director of Coregeo Ltd, which is the master licensor for Pink Lady apples in the UK, said: “We believe this campaign will have a huge impact and are confident that it will further raise awareness of the Pink Lady brand and drive incremental sales for retailers. We have had a fantastic response from the public so far and have already handed out in excess of 7,000 apples in our first few locations.”
Pink Lady saw a 23 per cent sales increase in 2008 as the brand continues to generate awareness and sales through events.
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