Pink Lady has unveiled the latest step in its UK marketing campaign by offering all Sunday Express newspaper readers a pack of four apples from any Sainsbury’s store.
The promotion appeared as a coupon in the paper yesterday (6 March) and was expected to reach over 350,000 consumers. It is also being supported by a tv advert, in a marketing first for the brand.
Maxime Delacour, assistant marketing manager at brand manager Coregeo, said the giveaway is designed to help grow Pink Lady’s base of loyal customers.
“Sampling has been a key focus for us in recent years, and this promotion with the Sunday Express is a new way to reach a huge audience of potential Pink Lady customers up and down the country,” he added.
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