Pink Lady has unveiled a new marketing campaign with Asda to give away a free apple cosy with each 1kg bag.
Aimed at protecting the apple when consumers are on the move, the campaign is the first time Pink Lady UK has given away an added value piece of merchandise.
Brand manager Coregeo said the move has been welcomed by Asda as a way of creating “more acivity in the apple aisle”.
The offer begins on Monday 29 February and will run in 340 stores nationwide for around three weeks. It will be promoted with a flash label on the front of each pack highlighting the free cosy.
Coregeo assistant marketing manager, Maxime Delacour, said: “The apple cosy will help our customers protect their favourite apples wherever they go, meaning their snack is always in perfect condition.
“Asda was excited to work with us to create more activity in the apple aisle and hopes this promotion will bring more customers to the fruit and veg area. We are thrilled about this exciting promotion and are sure consumers will love it.”
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