Pink Lady is launching its biggest-ever nationwide promotion this month, offering shoppers the chance to win a Pink Lady-branded Fiat 500.
There are also over 200 runner-up prizes to be won, including Apple iPods, Kindles and digital cameras.
The competition launches on 15 January and will be promoted both in-store and via social media over four weeks.
It has been a record year for Pink Lady apple sales, with the latest estimate showing the brand expects end of year figures to show sales in excess of three million 12.5 kg cartons.
To the end of November, Pink Lady sales were up by 15 per cent on the previous year, with November alone showing a 40 per cent rise on the same period last year.
Andy Macdonald, managing director at Coregeo, master licensor for Pink Lady in the UK, said: “It’s been an exceptional year for Pink Lady and we’ve experienced very strong growth despite the on-going grip of the recession in the UK.
"We believe this reflects the high quality of the product on offer and the premium eating experience for the consumer."
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