74-year-old is the new face of canned fruit brand’s 2025 marketing campaign
Canned fruit brand Del Monte has crowned Pauline Crosby, a 74-year-old grandmother from Norfolk, as its first-ever ‘Nan from Del Monte’.
The brand’s campaign is reviving the iconic ‘Man from Del Monte’ concept with a modern approach aimed at celebrating and preserving Britain’s baking traditions. It follows consumer research that shows many Brits still view their grandmothers as key culinary influences, and recall fond baking memories with a grandparent.
Crosby is a former military policewoman, and was selected following a nationwide competition and public vote to identify a figurehead who embodies the spirit of intergenerational cooking and baking.
Nominated by her granddaughter Poppie, Crosby was praised for her role in creating lasting family memories through her recipes. She is also a proud member of the Women’s Institute, which Del Monte said is a testament to her commitment to the culinary community.
Crosby will serve as an ambassador for traditional baking, sharing her treasured recipes and endorsing new Del Monte creations. Her trifle recipe, featuring Del Monte mandarin slices, will be highlighted on the brand’s website, providing inspiration for families to reconnect in the kitchen.
She will also receive a year’s supply of Del Monte products and a NutriBullet blender.
Crosby said: “To win the title of ‘Nan from Del Monte’ is such a privilege. I think many of us remember the ‘Man from Del Monte’ adverts, which still make me smile. Now, the ‘Nan from Del Monte’ says yes!
“Baking has always been at the heart of my family, and I feel so proud to know that my recipes and traditions are being celebrated in this way by such an iconic brand. It’s a joy to see the next generation enjoy the dishes I’ve passed down, and I hope this recognition inspires others to keep these precious family traditions alive.”
Thierry Montange, marketing director for Europe and Africa at Del Monte, added: “We are thrilled to announce Pauline as our first-ever ‘Nan from Del Monte.’ This campaign was designed to reignite the nation’s passion for traditional baking and ensure cherished family recipes are preserved for future generations.
“Pauline truly embodies the spirit of this initiative, and her story reminds us of the invaluable role grandparents play in shaping our culinary culture. We hope her win inspires families everywhere to revive their baking heritage and continue creating lasting memories together.”
