Norfolk County Council is championing the county as a world-class centre of food-based companies and research.
The bold, £200,000 campaign is entirely funded by Local Authority Business Growth Incentives funding and highlights how its natural resources and land and food-based knowledge are being used to sustainability and food security.
The seven-month campaign shines the spotlight on firms such as fresh-produce labelling innovator Sinclair International and the John Innes Centre.
A spokeswoman for the campaign said: “We are using television commercials, video and on-line activity to turn the old stereotype “Normal for Norfolk” - a phrase formerly used to denigrate the county and its habitants - on its head. The phrase will be used as branding in the major campaign to position the county as a world-class place to work, and to show the world what really is normal for Norfolk - which is world-class businesses.”
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