Florette has unveiled its first new UK product innovation for 2014.
Following the success of PepperCress within its Peppery Crispy mixed bag, the salads specialist is introducing the versatile and tangy leaf to the single-leaf sector.
As the name suggests, this sharp and dark green ingredient provides an intensive peppery taste, and it is hoped that its single-leaf format will serve to bolster Florette’s existing strong product portfolio, offering a new taste in salad.
Elaine Smith, marketing controller at Florette, said: “Our insight indicates that salad consumers are craving inspiration and new tastes in salad - innovation is key in delivering this and something we are addressing through PepperCress.
“Inspiring consumers to get more enjoyment out of their salads will undoubtedly increase the frequency of purchase, driving growth for the category and helping to unlock its full potential, which we believe sits at £1 billion.”
She adds:“The single-leaf sector has arguably become a little stagnant. With limited activity taking place, there is a real opportunity for PepperCress to lead the way when it comes to shaking up sales trends; it’s the ideal time for a new leaf to come on to the single-leaf sector and ‘spice up’ the salad shelves, in more ways than one.'
The product will be available from 30 April 2014 in 70g bags at a suggested RRP of £1.19.
The launch of PepperCress will be supported by a TV advertising campaign, aired in May 2014. The execution will come in the form of the brand’s ‘One Minute Wonder’ platform.
No comments yet