Food marketing and PR firm RED Communications has named Dominic Weaver as its new managing director.
Current MD and owner of RED, John Valentine, has taken on the role of chairman and remains actively involved in the company.
Weaver, a former editor of Fresh Produce Journal, has been with the Cambridgeshire PR firm for 10 years in his previous role as communications director.
Valentine said: “Dominic joined RED in 2006 and over the last 10 years has overseen the development of our integrated communications services.
“He has worked on all parts of the business, across campaigns that have brought about significant and measurable increases in sales for our food and drink industry clients. I am delighted to make this appointment, which marks a new and exciting chapter in the development of the company.”
RED Communications runs various food and drink marketing programmes, including the 'Beautiful Country Beautiful Fruit' campaign that promotes South African fruit.
