Relaunched Love Beets juices have hit branches of Holland and Barrett, Asda and Tesco's c-stores.
The G's Fresh range, bottles of which are now available in two flavours and in two sizes, is targeted at fitness enthusiasts and consumers wishing to lead a healthy and active lifestyle.
The two flavour variants available are ‘Beet Juice’, a naturally sweet drink containing beetroot juice with a splash of lemon juice, and ‘Cherry Berry + Beet Juice’, a blend of beetroot juice and apple, blackcurrant and cherry. Both variants are available in 250ml and 750ml bottles.
G’s Fresh was recognised in summer 2014 with a Queen’s Award for Enterprise in recognition of its innovation and development within the beetroot category.
Vittoria Desiati, marketing manager for Love Beets, said: “Over the past nine months the brand has been in limited distribution. This has very much been a test and learn phase for us, and now we are ready to expand and go out wider with our refreshed image.
'The new design is fun, youthful and very much fits with current trends – consumers are looking for products to help them lead a healthy, active lifestyle. Love Beets does just that.”
She added: “Love Beets prepared beetroots and juices have already been a success in the US and Canada, and we are looking forward to seeing the brand expand in the UK.”
All Love Beets beetroots for juicing are farmed in the Fens, and prepared at G’s facilities in Cambridgeshire. The relaunch will be promoted through experiential, social media and PR activity.
