Peter Rabbit Organics has announced the appointment of Ben Ford as chief executive officer.
Ford will take responsibility for the development of the business on a worldwide basis.
Ford was previously at Tesco where, for the past two years, he has been working in the international division on the launch of Fresh & Easy in the US.
Elizabeth Buxton, founder and director of Peter Rabbit Organics, said: “We are delighted that Ben has joined the Peter Rabbit team. His experience in international markets and brand guardianship, plus his time spent with leading international companies, will be a huge benefit to the board and our team. The passion and dedication he brings will help to grow our business in the UK, the US and other new markets.”
Ford said: “I am looking forward to helping the Peter Rabbit Organics team build on its UK success in providing a new, trusted organic food brand to families in the UK and abroad. The Peter Rabbit Organics brand has fantastic consumer resonance and is perfect for the whole family.”
