New sweet sprouting cauliflower has been launched into limited numbers of Waitrose stores through vegetable supplier Produce World.
The brassica, which is native to China, can be eaten raw or cooked, and is sweeter than a traditional cauliflower. It has long stems and small, white heads, described as “less intimidating” to younger consumers.
“Sweet Sprouting Cauliflower has been popular in China for a long time and it has a number of characteristics which we believe will appeal to British consumers of all ages,” said Waitrose buyer Gemma Hodgson.
“We know that people are under time pressure, and preparation and cooking times are getting shorter. This product can be eaten raw in salads, used in stir-fries, steamed, roasted or barbequed and it’s ready in a matter of minutes. We also think that the sweet taste and crunchy texture will appeal to children and adults alike.”
Frank Robinson, Produce World sales and marketing director, said: “This is a healthy and exciting innovation, and will be a new way to enjoy cauliflower for a younger generation. It is not as intimidating as traditional cauliflower in terms of size. It is available in manageable one meal portion sizes, targeting premium meal occasions.”
The news comes as Produce World launched purple carrots into Waitrose last week, in partnership with fellow vegetable supplier Huntapac.
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