Fresh salad and fruit producer Natures Way Foods (NWF) has announced it is sponsoring a professional cycling team this year.
It has become one of the main sponsors of Team UK Youth in a deal that will run throughout the year and cover a full season of racing events in the UK and Europe.
Robert Langmead, chairman of NWF said: “We are very excited about supporting the UK Youth cycling team. As a keen cyclist myself, I know how important it is to exercise regularly and the huge benefits cycling can bring both physically and mentally.UK Youth is a highly positive charity that helps young people throughout the country to get a step-up in life, through a range of new experiences including cycling and is presided over by former Formula One driver Nigel Mansell. The team is headed by Paris-Roubaix winner and Tour de France rider Magnus Backstedt."
The NWF logo will feature on the custom-made cycles of each rider as well as on their official racing jerseys.
The UK Youth team will be a regular feature throughout 2012 on ITV 4 and British Eurosport in events such as the Tour Series and the Tour of Britain.
