Musgrave Retail Partners GB will be supporting its Budgens and Londis retail partners with summer campaigns that focus on value for money for consumers.
The themes include ‘summer of loving - low prices’ for Budgens and ‘cool prices - all summer long’ for Londis.
Both activities will be supported by seasonal-themed point-of-sale (POS) activity, including outdoor eating and ‘summer of sport’-related POS banners for each three-week promotional period.
Budgens and Londis retailers will also receive a ‘seasonal events guide’, which includes merchandising information and tips to increase footfall in store, insight into valuable market trends to enable retailers to optimise in-store opportunities and full details of key seasonal events.
Jemima Bird, Musgrave Retail Partners GB marketing director, said: “We are supporting our Budgens and Londis retail partners with a strong value message this summer, with a key focus on summer sporting events. We have looked at the whole customer journey, from leaflets to window graphics and banners through to gondola ends and barkers to ensure that retailers have POS that covers all summer activities and really helps to drive footfall and, ultimately, sales.”
Budgens and Londis retailers also have access to a host of flexible POS options and local marketing materials online. Using ready-made templates, retailers can create their own POS and leaflets, tailor-made for their store, to highlight specific events.
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