A new project in the south-eastern Spanish region of Murcia aims to help producers and marketers of organic produce.

LivinBio was launched last week as a joint effort between the region’s promotional institute, Info, and its organic farming council, CAERM.

The aim is to develop activities that strengthen the image of the organic sector in markets such as the UK, Germany, France and Denmark as well as promoting innovation within the sector.

Some 90 per cent of Murcia’s organic output is exported and the UK is the second most important market.

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