Morrisons gives away shopping in January deals

Morrisons is kicking off the year with three ways to make the weekly shopping budget go further as one in three say they will have no money by the end of the month.

The retailer is hoping to add a bit of excitement to the long month of January by holding a draw each day in every one of its stores for five customers to win their shopping.

That means 2,300 people a day and a total of 72,000 shoppers will win their shopping during the month.

Every shopper will receive a unique reference number printed on their receipt and five numbers will be drawn every day in store.

The supermarket is also slashing the price of thousands of “the nation’s favourite items” in a re-launch of its Great British Price Crunch.

Hundreds of groceries and other items will reduced by as much as 50 per cent, the supermarket has said.

The group is also introducing a Saver Stamps scheme for 2012 in which customers get a stamp worth £1 when they spend £49 and a further two when they reach £98.

They can be saved up in a saver stamps booklet and redeemed against purchases.

Richard Hodgson, group commercial director said: “We understand that 2012 is set to be a tough year for customers, so our Great British Price Crunch effectively makes the weekly shopping budget stretch further, helping families to afford everyday essentials.

“We are not penny pinching, these are generous savings that will cut the cost of the weekly shop significantly in a tough month for families.”

The offers are being backed by an in-store point of sale and TV advert campaign, as well as nationwide press and outdoor advertising.

Campaigns such as this will in future be handled by Sainsbury’s head of non-food marketing, Rebecca Singleton, Morrisons has announced.

Singleton is taking over from March as Morrisons marketing director with responsibility for corporate brand, advertising, in-store marketing and print services.

She will report into corporate marketing and operations director, Richard Lancaster, who will continue to have overall responsibility for all marketing communications, corporate campaigns as well as merchandising, space and format.