New ‘British Food Module’ will teach children how Morrisons food is produced and the benefits of supporting UK producers
Morrisons has added a ‘British Food Module’ to its Foodmaker & Shopkeeper Tours to teach children about the journey of British food from farm to store.
The tours show young people where fresh food comes from, teaching them how shorter delivery distances benefit the environment and how choosing British supports local producers.
The retailer said its aim is to “bring British food to life in a fun and engaging way for children and inspire the next generation of food makers”.
Morrisons’ community and foundation manager Joseph Clark-Bland said: “Our stores are full to the brim with British food, and our skilled butchers, bakers and fishmongers serve up fresh British food every day on our Market Street.
“We’re in a unique position to help educate children in our local communities on the benefits of eating British, and hopefully inspire the next generation of food makers.”
The Foodmaker & Shopkeeper Tours are available to children aged 5-9, across schools, Scout groups, children’s local community groups, and more.
When children tour their local Morrisons store, they are invited to meet ‘Market Street’ food makers, including butchers, bakers and fishmongers. They are given practical demonstrations of where local food comes from and how it is made.
Following the Market Street walk-around, the British Food Module finishes with educational British food-themed activities in the store café or community room.
Morrisons first launched its Foodmaker & Shopkeeper Tours in 2018 and has since gone on to host thousands of visits in its stores up and down the country.
The introduction of the British Food Module coincides with British Food Fortnight (20 September-6 October). Morrisons is the exclusive retail partner and is supporting the event in all its supermarkets and online with by celebrating the best of autumnal British produce.
Morrisons claims to be British farming’s biggest customer, working with 2,500 farmers and growers each year – more than any other supermarket.
