The Organic Naturally Different marketing campaign has won the Best Advertising Led Campaign category at the Marketing Agencies Association’s awards.

The campaign was honoured for “clearly differentiating between organic and non-organic” and making it simple to understand, as well as its humour.

'We are of course thrilled with this accolade and are looking forward to continuing our work driving sales and raising awareness of the benefits of organic to consumers with the Haygarth [PR] team,' said Organic Farm Foods' MD Adam Wakeley.

'We are currently working on a second submission for a further three-year marketing campaign that and will hopefully continue the momentum that we have achieved through this campaign.'

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