The organisers of lunch! - the UK’s dedicated food-to-go event - have announced the launch of The Innovation Challenge 2010, a major new awards scheme designed to promote and celebrate genuinely new ideas in the sector, including new innovations and a new take on established concepts.

The scheme is open to all product categories, including food, drinks, equipment, packaging and any other product relevant to the food to go market which is genuinely innovative and provides a real point of difference and commercial competitive advantage for the manufacturer.

Entry to the awards is free and companies interested in entering can find more details at www.lunchshow.co.uk.

The entries will be judged and announced at the lunch! show at Old Billingsgate, London, on the 30 September by a panel of five industry experts.

All entries will be judged on their particular merits and, if where the judges agree that a product deserves recognition, they can award it Gold, the highest accolade, or Commended.

The coveted Innovation Challenge 2010 Gold or Commended award and logo will provide significant prestige and marketing advantage for the winners and only the very best will be allowed to use it.

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