Potato supplier, Branston, has revealed the King Edward as thenationʼs favourite roaster to accompany the traditional Christmas lunch.
Sales of the potatoes reach an all-time high during the two-week run up to thefestive period, with celebrity chefs such as Jamie Oliver, Delia Smith and TomKerridge championing the variety.
Branston sales and marketing director, James Truscott, said: 'The King Edward is undoubtedly the king of the crop when it comes to theChristmas roast dinner, with sales increasing by around 250 per cent in the run up tothe big day.
'Whilst sales across other lines such as mainstream white potatoes and MarisPiper also increase substantially, the UKʼs love affair with this, the mosttraditional of all the potato offerings, really stands out.'
The variety has been grown in the UK since 1902, making it one of the oldestvarieties still grown commercially. Presented as a white skinned potato withpink colouration, it is oval shaped and has a floury texture.
Truscott added: 'King Edward roast potatoes are as much a part of the traditional Christmaslunch as turkey, sprouts and chipolatas.
'With a delicious crispy outside and a smooth fluffy middle, they are the perfectaccompaniment to the seasonal roast.'
King Edward potatoes are widely available throughout the UK and are in peakseason from October through to April.
An average 2.5kg pack costs around £2.
