Information specialist Kantar Worldpanel has launched an integrated consumer behaviour study to bring brand-owners and the media closer.
TGI Worldpanel will provide a detailed understanding of the link between media consumption, consumer attitudes and the purchase of thousands of brands in the UK.
It has been created by fusing the Kantar Worldpanel sample of 25,000 to around 30,000 shoppers from the TGI sample, to provide the media, marketing and FMCG industries with what Kantar has dubbed “an unprecedented level of insight”.
TGI Worldpanel provides a comprehensive picture of consumers’ lives from their precise demographic and geographic circumstances to the products and brands they use, their leisure activities and the media vehicles and brands they consume.
