orange juice

UK juice exports reached £65m in 2014

Fruit juice and cordial company Belvoir Fruit Farms has seen exports sales rise by 60 per cent between 2013 and 2014 reaching a total of £2.6 million.

The Lincolnshire-based firm said it also doubled its customers in the US and secured new business in Austria, Slovakia, France and South Korea.

“Export sales worldwide are becoming increasingly important to the Belvoir business, driven by our signature Elderflower Presse which still makes up the largest proportion of all of our global sales and is soon set to be our number one product in the US,” said Peter Webster, head of international at Bevoir.

“We’re looking forward to an extremely successful 2015,” Webster added.

The company said it also increased business within existing markets including Europe, Scandinavia, Canada, the Middle East and South East Asia.

The news comes as overseas sales of UK juices reached £65m last year, with orange and apple juice topping the list as sales topped £35m, figures from Defra have shown.

UK-produced juices are now shipped to 96 countries including Spain, Italy, Brazil and America, and the UK is now the fourth biggest juice exporter in the EU.

Environment secretary Liz Truss said: “It’s testament to the can-do attitude of our UK juicers that they’re selling orange juice to the likes of America and Spain, countries famed for their orange production.

“This dramatic rise in demand for UK juiced fruit and veg is fantastic news for our growing economy - with 96 countries worldwide now enjoying our juices there’s potential for industry to drive sales even further.”