The citrus brand has linked up with the rugby union club as part of its campaign to promote healthy eating
The UK’s leading citrus brand Jaffa has become the ’official fruit partner’ of professional rugby union club the Leicester Tigers from the 2023 onwards.
As part of the partnership deal, the Jaffa logo will feature on the 2023/24 kit of the men’s, women’s and wheelchair teams, and the Jaffa brand will provide half-time ‘Jaffa Zorb racing’ for fans on the pitch at Mattioli Woods Welford Road on match days.
Commenting on the new partnership, Leicester Tigers chief revenue officer Mark Davies said: “We are thrilled to be partnering with Jaffa and are excited to welcome one the UK’s leading fruit brands.
“Through the partnership we will be delivering #JaffaJoy to Leicester Tigers supporters and promise some fun new partnership activations to take part in. We are looking forward to seeing the partnership flourish over the coming seasons.”
Rachel Hancox, Jaffa representative, added: “We are really excited to be working with Leicester Tigers as their official fruit partner. The Jaffa brand has long been aligned with elite sports and this partnership continues the tradition and promotion of healthy eating alongside an active lifestyle”.
The Jaffa citrus brand, available exclusively at Tesco stores in the UK, is also into its second year sponsoring British Gymnastics.
Its brand ambassadors, Jake Jarman and the Gadirova twins, won medals at the recent World and Commonwealth Games.
