Jaffa has agreed a two-year partnership with England Netball which will help boost the development of the sport.
The deal will see the Vitality Roses netball squad wearing the Jaffa logo on their matchday outfits, with the partnership being launched at the three-match Vitality Netball International Series against Uganda from 27 November to 2 December.
Jo Sinclair, commercial director at England Netball, said: “We are very pleased to welcome Jaffa to our netball family. Jaffa’s aim to encourage people of all ages to live more active and healthier lifestyles mirrors our values and vision here at England Netball.
“Jaffa’s investment will allow netball to continue to grow at both a grassroots and elite level – it’s another really positive moment for the sport. It’s also the perfect time for Jaffa to be coming on board, with netball fever currently sweeping the nation in the lead up to the Vitality Netball World Cup 2019 in Liverpool.
“It’s refreshing to work with brands that don’t just view sponsorship as a branding exercise. Jaffa have committed significant investment into fan engagement and activation at events and we are really excited to be working in true partnership with their fantastic team.”
Lorna Norrington, senior commercial manager at AMT Fruit, said of the partnership: “We are delighted to be working alongside England Netball, especially as the excitement grows in the lead up to the World Cup.
“Key to the brand aims is to educate and promote a happy healthy lifestyle. Working alongside England Netball allows us to further communicate this with a partner who shares our vision and values.”
