IRI is hosting Re-inventing FMCG - Maximise sales through effective customer management at Portland Place, London on June 30.

The retail environment is getting more competitive in the battle for the customer; FMCG manufacturers are continually seeking innovation opportunities, whilst retailers are squeezing shelf space to allow for a broader range of non-food categories. “With 50 products purchased in an average shopping trip from a selection of 20,000, how can you maximise the chance that customers choose to purchase your product?” asks IRI.

“Having invested heavily in product development, packaging and product positioning, can you further maximise the chances of customers actually purchasing your product? How can you ensure your product is even placed on-shelf?”

The event will provide insight on:

- understanding how customers decide what to buy

- developing a trade promotion strategy to maximise ROI

- using category management to enhance trade perceptions of a brand

- ensuring retail execution

The list of speakers is:

• Richard Lawrance (senior consultant, IRI) - "Driving sales through effective

category management"

• Louis-Michel Barbotin (president MCA Europe, IRI France) - "Optimise in-store marketing by understanding shoppers"

• Brian Burchfield (international business development director, IRI) - “Trade

Promotions - Reduce your spend, maximize your results”

• Craig Lawrie (UK business development manager, IRI) - "Turning in-store

insights into profits"

Dave Buckingham (retail director, IRI) - “Increase revenue with your retail customers”.

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