Potato Council is asking levy-payers to suggest what its latest promotional message should be.
How about ‘more potassium than three bananas’? Or ‘naturally salt free, fat free and low in sugar too’? 'Nature’s done the hard work - just cook, no need to peel or rinse’ is another option.
The message that is chosen will be used to lead the ‘One Voice’ campaign through 2015.
Five new concepts have been developed to boost the campaign and increase consumer recognition of the benefits of potatoes.
The most popular message will then be used across a range of promotional material for industry to use including car stickers, posters - and new for 2015 - farm banners.
Nick White, Potato Council head of marketing and corporate affairs, said: “Since its launch at BP2013, One Voice has received significant support from key trade associations, as well as people and businesses throughout the sector.
'We recognise that to keep motivation high, we must continue to provide tools and inspiration to help industry promote the natural goodness of potatoes.
“Industry input into the look and feel of the material we produce is just as important as sharing it, which is why we are asking for feedback on what our key message should be.
'After all, by playing an active role in deciding its focus, we hope industry will feel more involved and committed to supporting the One Voice campaign. So please, have your say - make sure you vote for your favourite concept today.”
All of the shortlisted messages have been developed using detailed research to identify phrases and language that most resonate with consumers.
Now it is just a case of industry voting for its favourite. To vote, visit this link, and click on the preferred concept.
No comments yet